I have had the opportunity of creating content for different mediums for masses, like TV, movies, print, tech and AI.
‘A picture is worth a thousand words.’ My experience in the video content creation has helped me understand the scope of one of the most versatile digital tools, and to adapt its nuances to other mediums.
SAPNA BABUL KA… BIDAAI
ROLE
Creative Director and Writer
WORK & IMPACT
Provided creative supervision on and co wrote the most watched show in India in its time slot (total 180M+ homes). Oversaw 350+ episodes (x 30 mins) on STAR Plus TV network, earlier a part of NewsCorp Asia and now taken over by Disney.
Rewrote screenplay & dialogues for the high-point episode (Sep 2009) which received an all-time high of 7 TVR (Television Rating Points, measured by AC Nielsen).
During my tenure, the show broke all records in indian tv history. It touched the highest-ever rating of 9.6 in Jan 2009, and got an all-time high of 8.9 average.
It was #1 consecutively for 25 weeks and won 25 television awards in 2008 alone.
The show played a key role in ensuring Star Plus Network’s number one position; was one of its highest rating point contributors, widened its gap with competition, ruled at the top for 25 weeks nationwide (2008) and became the highest performing 3-year old Indian TV show.
https://en.wikipedia.org/wiki/Sapna_Babul_Ka…Bidaai
KYUNKI… SAAS BHI KABHI BAHU THI
ROLE
Associate Creative Head
WORK & IMPACT
Supervised scripts, execution and edits of 60 episodes (x 30 mins) of the top ranking TV daily soap opera on STAR Plus TV network.
The show clocked 10 TVR (Television Rating Points) on all episodes in July from getting 9 TVR in May, 2003.
https://en.wikipedia.org/wiki/Kyunki_Saas_Bhi_Kabhi_Bahu_Thi
TERE LIYE
ROLE
Creative Director and Writer
WORK & IMPACT
Launched, creatively supervised and co wrote over 100 (x 30 mins) episodes of one of the top 10 shows nationwide. The show was telecast on STAR Plus TV network.
https://en.wikipedia.org/wiki/Tere_Liye_(TV_series)
SAJAN GHAR JANA HAI
ROLE
Creative Director and Writer
WORK & IMPACT
Supervised and co wrote 100+ (x 30mins) episodes of the flagging daily and helped bring in new track and characters, resulting in a changed look and perception. It was telecast on STAR Plus TV network.
The show’s improved performance and ratings led to getting its on-air lease increased by 4 months.
Guided the show’s first-time producers with creative and operational expertise. The producers are the most prolific and successful TV producers in India today.
https://en.wikipedia.org/wiki/Sajan_Ghar_Jaana_Hai
SHRADDHA
ROLE
Creative Director and Writer
WORK & IMPACT
Creatively supervised and co wrote 80 episodes (x 30 mins) of the pre-prime time daily soap, increasing its TVR from .6 to 1. It was telecast on STAR Plus TV network.
The show contributed to the channel GRP by creating new time band (7pm) and brought in the sampling of newer audiences.
https://en.wikipedia.org/wiki/Shraddha_(TV_series)
TARAK MEHTA KA OOLTAAH CHASHMAH
ROLE
Creative Director and Writer
WORK & IMPACT
Creatively supervised and co wrote the daily sitcom for 60 episodes (x 30 mins), in its formative stage. It is telecast on Sony Entertainment Television, a part of Sony Pictures.
The show later became the most watched show in India in its time slot, with a TVR of 4.3.
https://en.wikipedia.org/wiki/Taarak_Mehta_Ka_Ooltah_Chashmah
F.I.R.
ROLE
Creative Director and Writer
WORK & IMPACT
Creatively supervised and co-wrote 80 episodes (x30 mins) of the popular weekly sitcom. It was telecast on Sony Entertainment Television, a part of Sony Pictures.
The show was nominated for Best Sitcom (Indian Telly Awards) in 2009. Because of its popularity, it was retelecast in 2017.
https://en.wikipedia.org/wiki/F.I.R._(TV_series)
LEFT RIGHT LEFT – SEASON 1
ROLE
Creative Writer and Writer
WORK & IMPACT
Creative supervised and co wrote 120 episodes (x 30 mins) of the fiction daily. It was telecast on Sony Entertainment Television, a part of Sony Pictures.
The show, its characters and songs became a rage. It is hailed as a cult youth show.
https://en.wikipedia.org/wiki/Left_Right_Left_(TV_series)
LOVE STORY
ROLE
Creative Director and Writer
WORK & IMPACT
Launched, creatively supervised and co wrote 150 episodes (x 30 mins) of the daily romantic thriller. It was telecast on Sony Entertainment Television, a part of Sony Pictures.
The show and its songs became a nationwide rage. Because of its popularity, it was retelecast.
https://en.wikipedia.org/wiki/Love_Story_(Indian_TV_series)
MAYKE SE BANDHI… DOR
ROLE
Creative Director and Writer
WORK & IMPACT
Creative supervised the pre-production of the show before its launch. It was telecast on STAR Plus TV network.
The show was an adaptation of a successful South-Indian daily soap. Adapted it to the northern Indian audiences.
https://en.wikipedia.org/wiki/Maayke_Se_Bandhi_Dor
MAIN KAB SAAS BANOONGI
ROLE
Creative Director and Writer
WORK & IMPACT
Launched, creatively supervised and co wrote 60 episodes (x 30 mins) of the daily comedy. It was telecast on Sony Entertainment Television, a part of Sony Pictures.
https://en.wikipedia.org/wiki/Main_Kab_Saas_Banoongi
MOHALLA MOHABBAT WALA
ROLE
Creative Director and Writer
WORK & IMPACT
Launched, creatively supervised and co wrote 130 episodes (x 30 mins) of the daily comedy. It was telecast on Sony Entertainment Television, a part of Sony Pictures.
https://www.youtube.com/results?search_query=mohalla+mohabbat+wala
YES BOSS
ROLE
Creative Director and Writer
WORK & IMPACT
Creatively supervised and co wrote 80 episodes (x 30 mins) of the sitcom weekly. It was telecast on Sony Entertainment Television, a part of Sony Pictures.
The show won the award of Best Sitcom at the Indian Telly awards in 2008. It was retelecast twice because of its popularity.
https://en.wikipedia.org/wiki/Yes_Boss_(TV_series)
FUNNY FAMILY.COM
ROLE
Creative Director and Writer
WORK & IMPACT
Launched, creatively supervised and co wrote 13 (x 30 mins) of the weekly comedy. It was telecast on Sony Entertainment Television, a part of Sony Pictures.
https://www.youtube.com/results?search_query=funny+family.com+SAB
FULL MASTI 88.2
ROLE
Creative Director and Writer
WORK & IMPACT
Launched, creatively supervised and co wrote 13 (x 30 mins) of the weekly comedy. It was telecast on Sony Entertainment Television, a part of Sony Pictures.
The concept of the show was pitched by me.
COMEDY KA KING KAUN
ROLE
Creative Director and Writer
WORK & IMPACT
Launched, creatively supervised and co wrote 52 (x 30 mins) of the daily standup comedy. It was telecast on Sony Entertainment Television, a part of Sony Pictures.
SATI
ROLE
Creative Director and Writer
WORK & IMPACT
Launched, creatively supervised and co wrote 100 episodes (x 30 mins) of the courtroom daily. It was telecast on SaharaOne.
The show’s fresh look and feel helped change the channel’s audience perception.
https://en.wikipedia.org/wiki/Sati…Satya_Ki_Shakti
HARE KKAANCH KI CHOODIYAN
ROLE
Creative Director and Writer
WORK & IMPACT
Launched, creatively supervised and co wrote over 200 episodes (x 30 mins) of the daily soap opera. It was telecast on SaharaOne.
One of the channel’s first widely-acclaimed hits, the show was promoted to prime time because of its high rating of 2.0 TVR.
https://en.wikipedia.org/wiki/Hare_Kkaanch_Ki_Choodiyaan
TUM BIN JAAOON KAHAAN
ROLE
Executive Producer and Writer
WORK & IMPACT
Launched and supervised execution of over 200 episodes (x 30 mins) of the popular daily thriller. It was telecast on Zee Television Network.
Wrote dialogues for 40 episodes of the show as ghost writer.
The show till date remains one of the most profit-making and stress-free daily for the production house.
https://en.wikipedia.org/wiki/Tum_Bin_Jaaoon_Kahaan
AATI RAHENGI BAHAREIN
ROLE
Executive Producer and Writer
WORK & IMPACT
Supervised execution of over 100 episodes (x 30 mins) of the daily soap opera. It was telecast on Zee Television Network.
Promoted from chief assistant director to executive producer of the show in 3 weeks.
https://en.wikipedia.org/wiki/Aati_Rahengi_Baharein
NOORJAHAN
ROLE
Intern
WORK & IMPACT
Worked as an intern on 45 episodes (x 45 mins) of the period drama. The internship was a part of my post graduation in Master of Communication Studies. The show was telecast on Doordarshan 1.
Learnt the ropes of television production from the show. Later re-joined the production house as an executive producer.
https://en.wikipedia.org/wiki/Noorjahan_(TV_Series)
TUMKO NA BHOOL PAYENGE
ROLE
3rd Assistant to the Director
WORK & IMPACT
Assisted successful filmmaker Pankuj Parashar in the A-list commercial Bollywood movie and a romantic thriller(starring top actors Salman Khan, Sushmita Sen & Diya Mirza).
Helped facilitate completion of the movie in 1 year, coordinating with cross-functional teams.
The movie failed to perform at the box opffice, but its satellite telecast on Zee Television Network ranked 42 in top television programs nationwide with a TVR of 3.5.
https://www.imdb.com/title/tt0310254/