About Me

I am an innovative programming & content director with a 15-year record of producing and managing compelling content that becomes cult favorites for diverse demographics. I have reengineered and repositioned networks to become brand leaders. I have driven strategic network communications campaigns and earned multiple awards.

Skills & Services I Offer

PROGRAMMING & CONTENT 0%
BROADCAST TELEVISION 0%
CROSS-FUNCTIONAL TEAM LEADERSHIP 0%
INTERNAL COMMUNICATIONS0%
VIDEO PRODUCTION0%
SOCIAL MEDIA 0%
CROSS-CULTURAL COMMUNICATION SKILLS 0%
MULTILINGUAL IN ENGLISH, HINDI, SANSKRIT0%
CREATIVE DIRECTION 0%
SCRIPT DEVELOPMENT0%
C-LEVEL EXECUTIVE SUPPORT0%
CREATIVE WRITING 0%
POST PRODUCTION0%
DESIGNING0%
PAGE LAYOUT/ COPY EDITING0%

SOME OF MY WORKS

  • All
  • TV SHOWS
  • MOVIES
  • PAGE LAYOUTS & COPY
4

Gold Medal

3

Trophy Earned

1

Publication

30

Media Certificate

LEADERSHIP SNAPSHOT

Offers creative leadership in corporate communications, PR, and entertainment venues.

Script development for broadcast concepts, screenplays, original content, dialogues, and lyrics.

Ideated, developed and launched shows and movies that ranked extremely high in national ratings included shows similar to American Idol, The Office, Dance Academy, Taps, Frasier, Ally McBeal, The Wonder Years, and Bob’s Burgers.

Developed and led India’s #1 ranked show; highest-ever rating of 9.6; averaged 8.9 rating (first time in India); ranked #1 consecutively for 25 weeks. Won 25+ awards.

Provided creative supervision on a family sitcom; became most watched show in India in its timeslot with 4.3 Neilson TV rating points (total 180M+ homes); ranked as India’s longest running sitcom serial. By 2017 show remained top 5 across urban-rural demographics.

Developed a soap opera; ranked #1 show for 8 consecutive years; averaged 5.4 TRP (equivalent to Nielsen ratings).

Led 35+ TV shows/series as creative director. Created multiple show jingles that went viral.

Spearheads chart-topping shows that overcome competitors.

Growth expert — drove Sony India operations revenue 400% from 2006; increased market share 12%.

Innovated content for Sony Entertainment comedy channel to attain 70% all day GRP.

Created a police sitcom, nominated Best Sitcom category at the Indian Telly Awards in 2009; completed 1300+ episodes; averaged 2.0 TVR (equivalent to Nielsen) in 2014.

Supervised a decade-long topmost TV series across nation; resulted in the show achieving a 10 rating, up from 9.

What My Co-workers Say About Me

HIGHLIGHTS OF MY WORK EXPERIENCE

GROUP LEAD PROGRAMMING

Star India Pvt. Ltd. (significant part of NewsCorp)

 

Worked on #1 television provider and #1 television show. The show got 9.6 TVR (AC Nielsen ratings) and broke all records in Indian tv history.
Authored script for its top-rated episode. Supervised 350+ 30min episodes to secure the network’s top-ranking position for 4 consecutive months.
Helped the network cross $146M(US) from ad revenues for the first time.
Increased network revenues by creating new time band (7pm), handling 3 prime-time shows, launching 2 new shows & extending time band by getting ratings for repeat shows at 11pm.
Spearheaded multiple romantic dramas including one with 100+ episodes; averaged 3.9 TAM (viewership backed by AC Nielsen); ranked as a top 10 show among pan-India, 8+ yrs old age group.

COMMUNICATIONS CONSULTANT

Mission Trading Co., Livermore, CA(2012-2013) International manufacturer of automotive parts for European, Japanese, Korean, and US markets.

 

Created speech scripts and managed all corporate communications for executives within the company. Controlled messaging, steered questions, and outlined tone for all communications with the press and general public.

Additional Excellent Experience

 

Additional excellent experience includes Project Lead – Television for Percept Picture Company, Executive Producer for Aroona Irani Productions & Cinevistaas etc.

SCRIPT WRITER

ZEE International (part of Zee Network India with broadcasts in 171 countries and 1B+ viewers)

 

Authored content for popular television shows and Bollywood movies, serving as a script and creative consultant.
Displayed content for overseas syndicate in the United States, South Africa, and Singapore markets.

SENIOR EXECUTIVE PRODUCER

Sony Entertainment Television (subsidiary of Sony Pictures Entertainment) India

 

Successfully positioned Sony-SAB network for growth; created content that drove its comedy channel to attain 70% all day GRP in 2009. Drove network revenue 400% from 2006; increased market share 12%. Drove network TRP by 500% since 2008. Grew network advertising revenue to $2.1M (US) to $5M (US) in 4 years.
Provided creative supervision on a family sitcom; became most watched show in India in its timeslot with 4.3 Neilsen TVR (total 180M+ homes); ranked as India’s longest running sitcom serial. By 2017 show remained top 5 across urban-rural demographics.
Created a police sitcom, nominated Best Sitcom category at the Indian Telly Awards in 2009; completed 1300+ episodes; averaged 2.0 TVR in 2014.
Led production of large cadre of youth and comedy TV series with experience in daily romantic thrillers, comedies, cultish youth television, and non-fiction stand-up; collaborating with C-level executives on the positioning of the overall network as youth-centric. Refocused network goals on comedy channel statistics and successfully concepted, wrote, and launched most shows within 2 months.

ASSOCIATE CREATIVE HEAD

Balaji Telefilms Ltd., India (leading TV/ Film production company)

 

Worked on a family soap opera ranked #1 show on Indian TV for 8 consecutive years. Resulted in the show clocking 10 on all episodes of week in July, from getting 9 in May 2003.

HIGHLIGHTS OF MY WORK EXPERIENCE

SCRIPT WRITER

ZEE International (part of Zee Network India with broadcasts in 171 countries and 1B+ viewers)

Authored content for popular television shows and Bollywood movies, serving as a script and creative consultant. Displayed content for overseas syndicate in the United States, South Africa, and Singapore markets.

GROUP LEAD PROGRAMMING

Star India Pvt. Ltd. (significant part of NewsCorp)

• Worked on #1 television provider and #1 television show. The show got 9.6 TVR (AC Nielsen ratings) and broke all records in Indian tv history. • Authored script for its top-rated episode. Supervised 350+ 30min episodes to secure the network’s top-ranking position for 4 consecutive months. • Helped the network cross $146M(US) from ad revenues for the first time. • Increased network revenues by creating new time band (7pm), handling 3 prime-time shows, launching 2 new shows & extending time band by getting ratings for repeat shows at 11pm. • Spearheaded multiple romantic dramas including one with 100+ episodes; averaged 3.9 TAM (viewership backed by AC Nielsen); ranked as a top 10 show among pan-India, 8+ yrs old age group.

SENIOR EXECUTIVE PRODUCER

Sony Entertainment Television (subsidiary of Sony Pictures Entertainment) India

• Successfully positioned Sony-SAB network for growth; created content that drove its comedy channel to attain 70% all day GRP in 2009. Drove network revenue 400% from 2006; increased market share 12%. Drove network TRP by 500% since 2008. Grew network advertising revenue to $2.1M (US) to $5M (US) in 4 years. • Provided creative supervision on a family sitcom; became most watched show in India in its timeslot with 4.3 Neilsen TVR (total 180M+ homes); ranked as India's longest running sitcom serial. By 2017 show remained top 5 across urban-rural demographics. • Created a police sitcom, nominated Best Sitcom category at the Indian Telly Awards in 2009; completed 1300+ episodes; averaged 2.0 TVR in 2014. • Led production of large cadre of youth and comedy TV series with experience in daily romantic thrillers, comedies, cultish youth television, and non-fiction stand-up; collaborating with C-level executives on the positioning of the overall network as youth-centric. Refocused network goals on comedy channel statistics and successfully concepted, wrote, and launched most shows within 2 months.

COMMUNICATIONS CONSULTANT

Mission Trading Co., Livermore, CA(2012-2013) International manufacturer of automotive parts for European, Japanese, Korean, and US markets.

Created speech scripts and managed all corporate communications for executives within the company. Controlled messaging, steered questions, and outlined tone for all communications with the press and general public.

ASSOCIATE CREATIVE HEAD

Balaji Telefilms Ltd., India (leading TV/ Film production company)

• Worked on a family soap opera ranked #1 show on Indian TV for 8 consecutive years. Resulted in the show clocking 10 on all episodes of week in July, from getting 9 in May 2003.

Additional Excellent Experience

SAHARA ONE

Additional excellent experience includes Project Lead – Television for Percept Picture Company, Executive Producer for Aroona Irani Productions & Cinevistaas etc.

Education

M.S. UNIVERSITY OF BARODA, INDIA

Master of Science, Mass Communications (Distinction) Gpa: 4.0

4 Gold Medals

ALLAHABAD UNIVERSITY, INDIA Bachelor of Arts English & Sanskrit (Distinction)

Gpa: 4.0

Graduated to top 5 in univ merit list

DIPLOMA IN MULTIMEDIA

(Distinction)

Arena Multimedia (Aptech), Baroda, India.

Contact Me

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