I have extensively created content for major tech companies and tv networks such as Google, Apple, Newscorp (Disney), Sony Pictures, Zee TV as a UX writer and creative director for 20+ years.
My last job was with Google, as a UX content strategist and conversation designer, where I realized the creative opportunities and ethical considerations of AI technology to help people live their best lives.
Earlier, as a content editor with Apple, I developed the content for Apple Music, iTunes, AppStore, as part of a core team. I’m currently a UX content strategist with Epik Solutions in the San Francisco bay area, USA. Am fluent in English, Hindi and Sanskrit.
PROJECTS
GOOGLE ASSISTANT PERSONALITY
Styles of Writing for a Chatbot
MOBILE APP PROMOS & USER FLOW
Critique, Rewrite & Rationale
MULTIMODAL & VOICE-FIRST WRITING
Writing for Various Surfaces
KIDZOOM MOBILE APP
An Entertaining-yet-Educational App for Kids
MOBILE NOTIFICATIONS & ERROR MESSAGES
Scenarios & Takeaways
Testimonials
“Shilpi is a uniquely talented individual. As a writer, she is able to grasp complex ideas and turn them into word magic – no easy feat.
Always keen to help others, she is both a team player and a leader. Any team would be lucky to have her.”
Raj Chakraberti – Program Manager, Google
“Shilpi’s content for the Google Assistant is successful with the users (the audience that matters most).
The content she has created reaches millions. Shilpi is a delight to work with!”
