ROLE
Creative Director and Writer
WORK & IMPACT
- Creatively supervised and co wrote 80 episodes (x 30 mins) of the pre-prime time daily soap, increasing its TVR from .6 to 1. It was telecast on STAR Plus TV network, earlier a part of NewsCorp Asia and now taken over by Disney.
- The show contributed to the channel GRP by creating new time band (7pm) and brought in the sampling of newer audiences.