Sapna Babul ka… Bidaai

https://en.wikipedia.org/wiki/Sapna_Babul_Ka…Bidaai

ROLE

Creative Director and Writer

WORK & IMPACT

  • Provided creative supervision on and co wrote the most watched show in India in its time slot (total 180M+ homes). Oversaw 350+ episodes (x 30 mins) on STAR Plus TV network, earlier a part of NewsCorp Asia and now taken over by Disney.
  • Rewrote screenplay & dialogues for the high-point episode (Sep 2009) which received an all-time high of 7 TVR (Television Rating Points, measured by AC Nielsen).
  • During my tenure, the show broke all records in indian tv history. It touched the highest-ever rating of 9.6 in Jan 2009, and got an all-time high of 8.9 average.
  • It was #1 consecutively for 25 weeks and won 25 television awards in 2008 alone.
    The show played a key role in ensuring Star Plus Network’s number one position; was one of its highest rating point contributors, widened its gap with competition, ruled at the top for 25 weeks nationwide (2008) and became the highest performing 3-year old Indian TV show.