ROLE
Creative Director and Writer
WORK & IMPACT
- Supervised and co wrote 100+ (x 30mins) episodes of the flagging daily and helped bring in new track and characters, resulting in a changed look and perception. It was telecast on STAR Plus TV network, earlier a part of NewsCorp Asia and now taken over by Disney.
- The show’s improved performance and ratings led to getting its on-air lease increased by 4 months.
- Guided the show’s first-time producers with creative and operational expertise. The producers are the most prolific and successful TV producers in India today.