MOBILE PROMOS

PROMO 1

CRITIQUE

DESIGN

The victory symbol doesn’t match with what the product is trying to promote. A cash-rich retirement symbol should be used instead.

BODY

The copy lacks a USP. All retirement investing companies offer several funds, so why would the user opt for BankFriend? It’s confusing too. Is the no minimum for retirement accounts or funds? 

Headline

The headline doesn’t provide the user any incentive to take action. It’s vague as well. Are you offering peace of mind by a yoga or meditation app? It’s a mix between a title and sentence case. Doesn’t offer UI consistency.

BUTTONS

“I want to select funds” is unclear and not concise. Can the user directly select funds before opening a retirement account? “Cancel” does not immediately tell the user what will happen when they tap it. Will they be directed to a screen to get a reminder about this promo? Or will they exit out of this screen?

REWRITE

RATIONALE

DESIGN

The self-explanatory icon gives the gist of the promo.

BODY

I’ve opted for a ‘telling details’ and yet a concise copy.

Headline

The headline is easy to scan and understand.

BUTTONS

The goals and values for the user are highlighted, instead of features.

PROMO 2

CRITIQUE

DESIGN

The victory symbol doesn’t match with what the product is trying to promote. A cash-rich retirement symbol should be used instead.

BODY

The copy lacks a USP. All retirement investing companies offer several funds, so why would the user opt for BankFriend? It’s confusing too. Is the no minimum for retirement accounts or funds? 

Headline

The headline doesn’t provide the user any incentive to take action. It’s vague as well. Are you offering peace of mind by a yoga or meditation app? It’s a mix between a title and sentence case. Doesn’t offer UI consistency.

BUTTONS

“I want to select funds” is unclear and not concise. Can the user directly select funds before opening a retirement account? “Cancel” does not immediately tell the user what will happen when they tap it. Will they be directed to a screen to get a reminder about this promo? Or will they exit out of this screen?

REWRITE

RATIONALE

DESIGN

An upright rocket spewing fire is more symbolic of dynamic action and fast data speed.

BODY

I’ve opted for a ‘telling details’ yet concise copy.

Headline

A catchy and to-the-point headline gives the gist of the promo.

BUTTONS

I’ve taken one of the values in the button to give more impetus to the user to act.

USER FLOW FOR A MOBILE APPLICATION

There is a new clock feature within a mobile app: its mockups are focused on the settings screen where users can customize the clock.

USER FLOW

CRITIQUE

CLOCK APP

‘Show Moon’ should be the last in sequence, as it is not frequently used by the majority of users. 

While ‘Set Time’ and ‘Show Moon’ are in the title case, ‘Time zones’ is in the sentence case. Need uniformity for UI consistency. As per Google guidelines, all should be in sentence case.

MOON

In subscreens, it is inconsistent UI to have switches in one and checkbox in one. Should opt for one format. 

The label of  the setting that opens a group should match the subscreen title. Should be either ‘Show moon’ or ‘Moon’.

The ‘help’ icon should be present in all the subscreens. Especially here, because the majority of users may need to know more about the moon phases.

‘Save changes’ is not concise.

‘Back’ button in all caps has an inconsistent UI. It is also not present in other subscreens.

SET TIME

‘Display analog’ and ‘Digital display’ are written in an inconsistent format. They also need to be in bold as they refer to the toggle switch.

Switches, further, for both analog and digital display are redundant. Turning one option off will turn the other option on. 

Similarly, just ‘24-hour’ or ‘12-hour’ is sufficient for AM/PM to be shown automatically. 

By putting labels ‘Enter time’, ‘AM/PM’, ‘24-hour or 12-hour’ in the fields, you present users with a challenge to their short term memory. The label disappears when users start typing, and there is no way for them to go back and remember what they were supposed to provide here.

Cancel & Save buttons are not in a uniform order in the subscreen.

TIME ZONES

A circle before the secondary time zone is inconsistent UI. 

Just showing the text fields for different time zones are not enough for the user, who would want to see the respective clocks.

‘Save’ button in all caps is inconsistent UI.

Cancel & Save buttons are not in a uniform order in the subscreen.

REWRITE